When we listen to a power point presentation about a topic, Broca’s and Wernicke’s areas (where words are turned into meaning) are activated. However when we are being told a story , not only are this language centers in the brain are activated , but also the areas of the brain associated with experience the stories events came into life too for example, if the story includes an action such as kicking and running, the motor cortex of our brain will light up. If the story has details such as mentioning someone’s ” hands like leather” our sensory responses will light up. The brain reacts as if you are experiencing the story first hand.

Scientists have also found that telling story can plant emotions, thoughts and ideas into the brain of the listener. This means that writers have the ultimate power to influence others with a powerful and evocative story ; you can activate your readers brains and make them feel like they are experiencing it first- hand, and influencing the emotions you want to feel them.